@mosaad

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A Creative Director & Branding Expert focused on design-driven solutions & specializing in building sustainable brands that inspire worthier “Human” experiences

Mosaad has 2 books on Goodreads

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“You’ll never get to heaven if you’re scared of getting high” Head of Design & Creative Impact @BrandLounge @themonohuman™ @playwordplay

Actor • Presenter

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“You’ll never get to heaven if you’re scared of getting high”\nHead of Design & Creative Impact @BrandLounge\nthemonohuman™ playwordplay

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Mini-biography? Who can write a mini-biography. I know I can't. There's so much to talk about. Why am I here in the first place!? Ok let me spare you from my boring philosophies and get straight to the point! I'm here only cause I want to write, write, write, and write. Actually I might not be writing that much, cause I'm one lazy bum...BUT...i might, so don't get your hopes down too much. I'm currently 19 years old, living in sunny San Diego! Hell yeah! Except someday I'll learn how to surf...yeah laugh!! I'm a Graphic Design and Advertising student at the moment. I'm trying to get myself into Film and Video too. I guess it's always been my calling. I just need things to inspire me though...and sometimes people do that. That's why I'm here. Meet new people!

As an award-winning seasoned branding expert and design professional, my passion lies in crafting design-driven solutions that inspire exceptional human experiences. With close to two decades of experience, I have built a reputation for delivering sustainable and impactful brands across various industries. From my current base in Dubai, I lead the Design & Creative Impact team at Brand Lounge, an award-winning strategy-led brand consultancy. Prior to this, I held the role of Regional Creative Director at Landor & FITCH in Singapore, where I directed the creative vision for a vast P&G product portfolio across Southeast Asia and Japan, as well as corporate identity projects across Vietnam, Thailand, Pakistan, and Indonesia. My journey began in the heart of the Big Apple, where I cut my teeth at some of the most illustrious creative agencies helping a diverse range of clients, including Novartis, Merck, Genentech, NIVEA, and Air Canada, to develop brand strategies and visual identities. I’ve also had the privilege of managing high-profile corporate identity projects across the Middle East. Notably, as Design Director at Lambie-Nairn, I successfully led the Brand Guardianship team and managed the on-ground implementation of Saudi Telecom's (STC) brand refresh in Riyadh, Saudi Arabia. I later shifted my focus to the booming Hospitality, F&B, and Entertainment sectors in Dubai, expanding my client base to include Emaar Hospitality, Rove Hotels, VIDA Hotels & Resorts, Meraas, DP World, Dubai Opera, and The Tourism Department of Ajman. As a thought leader in the design community, I founded and served as the President of AIGA Middle East (The American Institute of Graphic Arts). I am a contributing author on "Brand Bible: The Complete Guide to Building, Designing and Sustaining Brands", which is widely recognized as an industry-standard resource. In addition, I have participated in and moderated numerous panel discussions on design in the Middle East, and conducted a workshop titled "How to Design a Great Logo" as part of the Expo 2020 Logo Design Competition launched by H.H. Sheikh Mohammed Bin Rashid Al Maktoum. I hold a Masters degree in “Branding" from the world-renowned School of Visual Arts in NYC and attended the Art Institute of California.

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