@pilar

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Pilar (she/her/hers) Human rights + Self Care + Houseplants + Community Work @ F1 Growing my collection of 40+ houseplants >>> @blumeblumeroom

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Pilar Menendez Career Development RO.ME Company 01/2004 to present Houston TX, U.S.A. Owner Freelance Spanish media communication strategist/copy writer and translator. Spanish media communications services (news releases, brochures, presentations, promotion participation analysis and advertising copy) Mexico Tourism Board 06/2003 Houston, TX U.S.A. Regional Marketing Director - Temporary Consulting Position The Mexico Tourism Board is the Mexico tourism marketing entity, responsible for the development of the marketing strategies, branding and promotion activities implementation for Mexico’s destinations and their products within the marketplace. The region assigned to the Houston office includes Texas, Louisiana and New Mexico. Responsibilities: • Evaluate current team’s performance and results obtained to date. • Evaluate industry’s office performance/team perception within marketplace. • Analyze existing office’s business and marketing plan. • Identify market opportunities within current corporate strategic lines of action. • Develop action plan for identified opportunities implementation. IQ innerquest (05/2002 - 02/2003) Mexico City, D.F. Mexico Operations Director - Temporary Consulting Position IQ Innerquest is a 17 year old local market research firm that offers qualitative and quantitative research solutions to hundreds of clients, providing them with strategic recommendations focused on brand or product/service issues within marketplace. Responsibilities: • Increase visibility and awareness. • Re-structure team to raise service level. • Analyze company's marketing plan, recommend action plan. • Design and enhance both consumer goods and services marketing projects, by including branding consulting. Accomplishments: • Developed proposal development system. • Increased both quality and quantity of services offered. • Recruited, interviewed and hired new team members. • Re-structured administration team and established procedures. • Coordinated development and utilization of marketing tools (web site, digital presentation, advertising, affiliations, etc.). • Wrote marketing/branding related articles for industry magazines, to strengthen company's image. The FutureBrand Company, Mexico (12/1998 - 02/2002) Mexico City, D.F. Mexico Managing Director FutureBrand, a global consulting firm that offers a wide variety of branding services to thousands of companies around the world, these services include all brand aspects, such as strategy, creation, measurement and valuation. A unique mix of analytical and creative talent is offered, as well as, vertical industry expertise. Responsibilities: • Overall operation and administration (Full P&L). • Direct consulting services, as well as the administration/accounting teams. • Position firm in marketplace. • Develop and coordinate new business strategies and activities. Accomplishments: • Improved visibility and positioned firm in marketplace. • Restructured company to achieve projected income/profit levels. • Developed strategic relationships with 3rd party vendors for digital and research services. • Conducted both informal market research, as well as consumer focus groups to test strategy concepts/approaches to enrich proposals, with good results. • Won 10+ accounts and increased sales substantially. • Complied with headquarters' reporting procedures and delivery timings. J. Walter Thompson (02/1998 - 12/1998) Mexico City, D.F. Mexico New Business Development Director J. Walter Thompson, an agency of WPP (NASDAQ: WPPGY), ranks as the fourth largest advertising agency in the world, with global billings of $11.5 billion. Local office ranks second in the country. Responsibilities: • Review and update agency's marketing plan. • Develop a market gap analysis. • Oversee development and implementation of new business pitches and cross service proposals among WPP communications companies. Accomplishments: • Updated marketing plan to include new type of services promotion. • Increased sales by 17 new accounts and/or additional existing clients assignments. • Increased awareness and visibility in new industries through the development of a client list gap analysis. • Developed and operated Ford Motor Company's corporate account through P.R. services coordination. Bozell Worldwide (Now: Foote Cone and Belding) (01/1993 - 11/1997) Mexico City, D.F. Mexico Group Account Director / New Business Director Foote Cone and Belding (FCB) is a worldwide full service advertising agency network with over 190 offices servicing clients in 104 countries. Responsibilities: • Manage teams for 10+ accounts. • New and existing clients agency fee contracts development and negotiation. • Accounts budgets and invoicing process. • New Business strategy and implementation. • New Business pitches coordination. • Coordinate and participate in client’s presentations. • Interview and hire trainees. • Coordinate trainees agency induction/activities program. • Act as Executive Director for agency's design studio. Accomplishments: • Increased agency sales by pitching and winning 14 new clients. • Developed strong client relationships. • Increased design studio market penetration. • Increased design studio sales by winning 6 new accounts. Universal Destinations (02/1988 - 11/1992) Houston, TX President/Founding Partner Universal Destinations, a travel wholesaler that serviced the travel agent community exclusively, with reservation offices in Houston, Los Angeles and San Antonio. Universal Destinations became the number three wholesaler of vacation packages to Mexico, Central America and the Caribbean in the United States. Responsibilities: • Overall operation and administration. • Marketing and promotional strategies and activities. • Hotel, airline and ground services contracts negotiation. • Recruit, interview and hire company employees. Accomplishments: • Negotiated advantageous hotel and airlines rates, for vacation package construction. • Placed company among three top wholesalers in the U.S.A. • Developed and implemented a nationwide marketing and advertising plan. • Developed and negotiated relationship with hospitality group in Mexico for a $3MM joint venture on exclusive charter program operation and promotion. • Developed and implemented office expansion strategy. • Negotiated and closed sale of company with 60+ employees in 1992. Pilar & Co. (01/1983 - 11/1987) Houston, Texas President/Owner Pilar & Company, a self-started, full service advertising agency with a staff of 9, servicing 10+ accounts. Responsibilities: • Start-up and overall operation. • New Business Development. • Client Services. • Strategy development and implementation. • Recruiting, interviewing, hiring and training staff. Accomplishments: • Won Continental Airlines Latin America division corporate and products advertising and promotions account. • Won all new accounts. • Positioned company as travel and Hispanic market expert. • Dissolved company in 1987 to start up Universal Destinations, Inc. Industry knowledge Consumer Goods - Consumer Electronics Consumer Goods - Fast Moving Consumer Goods - Food Consumer Services - Leisure & Travel Financial Services - Consumer Banking & Finance/Retail Banking Government & Not-For-Profit - Tourism Board (Non-U.S.) Healthcare - Pharmaceuticals Internet/e-Business - e-Commerce Media & Entertainment - Broadcasting Media & Entertainment - Publishing Retail - Retail Formats Retail - Fashion Retail Retail - Grocery Retail Transportation Services - Air Transportation Education Universidad Anahuac (1977) Social Communications Sciences Strategic Planning and Marketing diverse courses and certifications. Brand Management, Strategy, and Valuation management training courses. Anthropologic research techniques certification. Category Management Certification. General Securities License (Series 7) Health and Life License (Group One) Laws Governing General Securities Transactions (Series 66) Languages English (Fluent) Spanish (Fluent) International Experience Mexico Venezuela Argentina

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Me presento. Soy un un trabajador con ocho años en el sector. Trabajo ofreciendo servicio técnico las veinticuatro horas los trescientos sesenta Servicios para servicio técnico

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I am a lady not a girl anymore..

Pilar marmol has 42 books on Goodreads

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